Why Your Logo Isn’t Your Brand

We’ve seen it time and again at Miraka & Co. Clients come to us clutching a logo like it’s a silver bullet. They say, “This is our company. This is our name. Can you make it look good?". But when we start asking deeper questions, “What do you want people to feel when they think of your business?” “What values define your culture?” we often find silence.

A logo can hint at your identity, but it can’t carry the weight of it. It can’t tell your story, share your values, or build your community. That’s why we tell our clients: your brand is the sum of all the little moments, the values you live by, and the experience you deliver. The logo is just a flag planted on top.

So the next time you think about your logo, think bigger. Think of it as just one note in your brand’s symphony. The melody is your story, your culture, and the way you make people feel. And when you start with that, the logo becomes a symbol of something much larger.